For example, you might insist that the overseas workers who make your product be paid 25% higher than the average wage for that industry, or that your production lines provide well-paying jobs and valuable job training to women escaping domestic violence. Different companies have different standards of ethics that they are able and willing to implement. The word “ethical” is vague and can mean many things. If you source your products ethically, you can gain customer loyalty and charge a premium while doing it. ![]() Ensure All Our Overseas Factory Workers Are Paid a Living Wage Within 3 MonthsĪs consumers become more conscious of where their goods come from, the demand for ethically sourced products increases. Relevant: Based on our research to date, an increase in the number of customer reviews corresponds with increased sales in our top growth channels.ĥ.Achievable: We increased our customer reviews last year by 20%.Measurable: We measure our progress through monthly reporting, and it shows if we reach our target or not.Specific: Increase customer reviews by 30%.One SMART goal example for this: The number of new customer reviews we get must increase 30% on a year-over-year (YoY) basis. One of your most important goals in brand cultivation is your brand awareness growth throughout the year. Most companies’ growth these days has to do with the brand awareness your business has in the market. Increase New Customer Reviews by 30% Year Over Year Time-bound: The time limitation for this goal is seven days.In a post-COVID world, remote networking helps employees be productive and companies achieve results. In 2020, remote networking allowed companies to continue operating. Relevant: Remote work is a good setup even when there’s not a pandemic making it necessary.Achievable: Although this goal might be ambitious, we can move this to the top of our priority list and temporarily pull in resources from longer-term projects to complete this necessary goal.Measurable: The task is complete when the networking system is operating and our remote workers are able to work.Specific: Every member of our remote sales team should be connected and operational.This SMART goal example is rooted in a real-world experience that many people faced. Setting SMART goals for transitioning to remote operations at the beginning of the COVID-19 pandemic was an important part of maintaining an effective sales culture during a very stressful time. This scenario became painfully real to many companies in the early months of 2020. Set Up a Remote Sales Networking System Within 7 Days ![]() This is 33% better than those who didn’t write down their goals.ģ. According to a study by Dominican University, 76% of people that recorded their goals, created actionable steps to do and reported on them weekly to another person achieved their goals.
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